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Current Barcelona’s center-back Gerard Piqué has bought the rights to Ligue 1 broadcasting in Spain. The deal has been done in partnership with Enjoy Television through Piqué’s company Kosmos Holding, for the next three seasons until 2024.
The Ligue 1 rights were previously held by Movistar+ in a deal worth about 2,5 million euros annually. However, after Messi´s move to France, it turned down the chance to renew for this season.
That way, Gerard Piqué will exploit the rights of the French Ligue 1 until June 2024.
The sudden rise of Ligue 1
Ligue 1 has suddenly attracted more attention all over the world after the arrival of Leo Messi at Paris Saint Germain.
The French league has boasted some of the biggest names in world football for years, including Neymar Jr and Kylian Mbappe. But now the addition of the star Lionel Messi has caused league stocks to soar sky-high.
Messi will make his debut for the Parisian club this coming weekend. PSG will visit Reims at the Stade Auguste-Delaune II on Sunday evening.
Spanish La Liga and its fans have enjoyed Lionel Messi for two decades. Although the star had to move to another league, it is inevitable that fans will still want to enjoy the Argentinian’s skills on the pitch.
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Great business in hard times
The curiosity to see how Messi will get around in a team other than Barcelona will attract a lot of attention. That is why the potential of the Ligue 1 TV rights for the next three years is such a big deal.
The decision to this purchase is proof that Gerard Piqué has an astute understanding of business. Especially in these difficult times for FC Barcelona and consequently also for him.
To help the club cope with transfer costs, Gerard Piqué and other players´ salaries have been substantially reduced.
The veteran Barcelona player’s company is working hard to make Lionel Messi’s debut for PSG available to watch for the coming weekend.
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