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Today, social networks have become so important that popularity is not only measured on the sports field. The NBA athletes know very well that the virtual world of Facebook, Instagram, Twitter, or Tik Tok is the key to being close to their fans. In addition, interacting on social media also allows them to earn extra money through sponsorships and agreements.
So it is inevitable to associate athletes with their profiles on different social networks. Their publications are followed by millions of people all over the world, making them brands and true references.
In addition, social media is a great way for fans to learn more about their favorite NBA stars.
Instagram, the most popular for NBA Stars
Nowadays, there are many social networks and apps for uploading and editing photos and videos, but it is Instagram that remains at the forefront of these apps. Due to the visual nature of the platform, Instagram is a very attractive channel for brands and marketers to promote their products.
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Instagram is also where NBA stars have more followers and consequently, it is where they interact more with their fans than on other apps like Facebook or Twitter.
The following infographic shows the six most influential NBA stars on Instagram.
Players know very well how to entertain their audiences, both on and off the court. And entertainment on social media can be very lucrative for some players. An example is King LeBron James, that can earn up to $401,000 for every post he makes on Instagram.
What about you? Do you interact on social media? Are you a fan of your favorite NBA player?
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